When clients ask us to include social media activity in campaign planning, our response normally goes down the route of ‘Think carefully about the ROI of social media before committing to a social media campaign that sacrifices existing activity with strong, well know ROI’.

They normally looked puzzled because everybody else is doing it and it smothers press coverage.

Click on the link below to hear Mark Ritson’s view on it.  Very interesting and quite refreshingly honest.  A must see if you are planning or currently undertaking social media activity within your marketing mix.